GuideHow to generate qualified leads with a company website?
Starting a conversation quickly and making a strong first impression are essential to building a lasting relationship.
Website chatbot · B2B acquisition
Website chatbot:turn every visit into engagement.
Most visitors land on your site with a specific question. ATG answers it immediately using your content, understands their need and, when appropriate, suggests a follow-up. Your sales team receives a qualified opportunity with the full conversation context.
By Jean-Christophe BudinUpdated on
€90/monthAll-inclusive, up to 200 messages per month processed.
Your acquisition chain
Attracting traffic is not enough. You need to engage before you convert.
Your campaigns and content bring the right visitors to your site. Your sales team knows how to close. ATG sits between the two, at the moment interest needs to become a conversation.
01
SEO, ads and content
Attract
You invest in being found and in bringing visitors to your site who are already interested in the problem you solve.
02
ATG’s role
Engage
The chatbot answers their specific question, understands their situation and gives them a good reason to keep the conversation going.
03
Your sales team
Convert
Your team takes over a qualified conversation with the need, contact details and context required to move forward.
A form asks for contact details. ATG gives visitors a reason to share them first.
Contact details come after value, not before.
A visitor does not arrive on your site wanting to fill in a form. They arrive with a question to solve. If the answer stays buried in your pages, they often leave without making themselves known.
ATG answers immediately from your content. Then it goes deeper: context, goal, challenge, timeline. The conversation reveals the need behind the question.
When an opportunity takes shape, suggesting a follow-up becomes the natural next step. Your sales rep receives the contact details, but above all a summary and the conversation transcript.
Answer before they leave
The visitor asks their real question and gets an immediate, clear answer based on the content of your website.
Understand the need behind the question
ATG builds on the answer to uncover the visitor’s context, problem to solve and level of interest.
Hand over the full context
If the need is relevant, ATG suggests a follow-up and sends your team an opportunity that is already qualified.
Contact form, scripted chatbot, or AI chatbot: which should you choose?
All three formats can capture an enquiry, but they solve different problems. The right choice mainly depends on how varied visitors' questions are before they get in touch.
| Criterion | Contact form | Scripted chatbot | Website AI chatbot |
|---|---|---|---|
| Visitor response | No immediate answer | A predefined answer in a fixed flow | An answer generated from the website content |
| Need qualification | The same fields for everyone | Questions asked in a predefined order | Questions adapted to the conversation |
| Updates | Edit the form fields | Rewrite the affected scenarios | Update the content used as the source |
| Best fit | A simple, already qualified enquiry | Short, repetitive journeys | Varied pre-sales or support questions |
Resources
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Selected articles and videos to better understand this solution and see how it works in practice.
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Frequently asked questions
What is a website chatbot for business?
An enterprise website chatbot is a conversational assistant embedded on your site. It answers visitors from your content, captures interested prospects, and alerts your sales team, not a generic consumer chatbot.
Website chatbot vs enterprise chatbot: what’s the difference?
“Website chatbot” is the channel (your site). “Enterprise chatbot” is the B2B context: branding, lead qualification, business alerts. Ask This Guy combines both: a website chatbot built to convert and support your teams.
How long does it take to deploy a chatbot on my website?
ATG handles setup in a few minutes, then you paste a few lines of code on your site. You start with up to 200 messages/month at €90/month all-inclusive.
How does the chatbot capture prospects?
It starts by answering the visitor’s specific question using the content of your website. It then explores their need and, when an opportunity emerges, naturally suggests a follow-up. Your team receives the contact details with the context of the conversation.
Are visitor data protected (GDPR)?
Yes. Ask This Guy is a European-hosted platform designed with GDPR in mind. Conversations and alerts stay under your business control.
Do not let visitors leave with their question unanswered
ATG creates the conversation missing between your acquisition efforts and your sales team. We configure it from your content, then you add it to your site with a few lines of code.